Bespoke $13 Million Rolls-Royce Sweptail, World’s Most Expensive Car

Rolls-Royce is the standard for class and sophistication. Second to none, the auto maker raises the bar with the one of a kind Sweptail two seater coupe with a panoramic roof.

Sweptail is a highly bespoke motor car created by Rolls-Royce to fulfill the dreams of a single customer. Unveiled at Villa d’Este for Concorso d’Eleganza, it evokes the drama of the swept-tail Rolls-Royces from the 1920s.

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When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.

The owner of this car, who doesn’t wish to be named, has deep pockets. Very deep pockets, since the special Rolls is rumored to cost around $13 million.

The unnamed gentleman came to Rolls-Royce to realize his vision of a one-off luxury motor car that would evoke the beauty of coachbuilt Rolls-Royces of the 1920s and 1930s. He asked for a two-seat coupé featuring a large panoramic glass roof.

Presenting the car to the media at the Concorso d’Eleganza at Villa d’Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”

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Ryan Sprance is the Founder and Chief Strategist of Kaihatsu Media, a Digital Marketing agency focused on developing brand awareness and sales growth through social media, optimizing digital marketing spend and developing Influencer Marketing programs.

He is also the Creator & Editor-In-Chief of TheStylishMan.com ,a men’s lifestyle media company focused on Fashion, Fitness, Grooming, Gadgets and Guy Stuff and a Contributing Editor at Julius, a data driven Influencer Marketing platform.