We caught up with Tyson Ritter (@tysonritter) while he was in New York shooting the new campaign for Thursday Boots. Tyson talked about his new collaboration with Thursday Boots, the upcoming All American Rejects album and what direction he might take creatively in the future. In this exclusive interview, Tyson gives us his opinion of what makes a Stylish Man. With a new album coming out after a five year hiatus, we had to hear directly from him on what we can expect.
As the new face of Thursday Boots, Tyson slays his first photo shoot with model Nina Agdal (@ninaagdal) shot by world renowned photographer Kat Irlin (@kat_in_nyc). The cleverly crafted campaign is the brain child of Jamison Ernest (@jamisonernest) who wants the viewer to create his or her own ending to the story. Shot in the streets of Manhattan, Tyson and Nina create a manufactured, yet believable love story. At first glance the imagery takes you back to a defining moment in time. Was it the first time you said I love you, the time you needed to make her yours forever? Whatever the experience, I defy you to look at Tyson’s new Thursday Boots campaign and not be teleported to a unique, precious time in your life.
Jamison Ernest has effectively designed the first ever brand campaign created as an interactive part of your social media. We are used to seeing brands using traditional media content and attempting to crowbar it into social. This is the first of it’s kind and it is refreshing to see campaigns being designed with a ‘social media first’ mentality.
Ernest was inspired by the movie La La Land and his own personal love life. He loved the movie but was unhappy with the ending. Inspired by the thought of being able to re-write his own love story, he set out to design something unique.
What if you could create your own ending? This exciting new campaign challenges your mind to do so. I also find that my ending changes with my mood. Have a look at the campaign below and I am willing to bet that you will have a similar experience.
Take a look at the slide shoe to see how the campaign is intended to be used.
We are excited about the new collaboration between Tyson and Thursday Boots. As a fan from their original Kickstarter campaign back in October of 2014 where they raised over $276,000 on a $30,000 goal, I have been a customer since. If you have followed our Instagram accounts you know we have been in love with the comfort and quality of these boots for the last few years.
“Putting these boots on is like if someone gave me a hand-me-down that was made for me and form fitted to my foot.” – Tyson Ritter
From the first step, I could tell that these boots were definitely made with comfort in mind. From my experience, break in periods of other premium boots last anywhere from 4 to 8 weeks to fully break in – leaving my feet tortured and abused. I had minimal discomfort in these from the start, and I estimate that it was only a couple short weeks before the insoles were entirely molded to my feet. Versatile, comfortable, durable, and honestly priced. That is the philosophy that founders Connor Wilson and Nolan Walsh of Thursday Boots stand by.
These boots look great with literally anything – from jeans and a t-shirt to business casual. I’ve nearly forgotten I own other footwear, as I have been wearing these just about everyday. That tells me one more, very important thing – Thursday Boots delivers a quality product, every time.
Shop the collection here Thursday Boots.See the collection
Photographer: Kat Irlin @kat_in_nyc
Creative Director: Jamison Ernest @jamisonernest
Creative Producer: Lilja Baldurs @liljabaldurs
B&W featured image courtesy of Lily Cummings (@lililand)
Stylist: Sofia Karvela: @thesofiakarvela
Makeup: Steven Aturo: @stevenaturo
Hair: Gianluca Mandelli: @gianlucamandelli1
Nails: Sarah Nguyen: @chrmdbysarah
Retouching: Nicolas Potts: @pottsypotts / Can’t Touch This
Layout and Graphic Design: Fomo Studio @fomostudio