There’s no denying that Rolex is the ultimate status symbol of success. Whether you own a rolex or just a gold wrist watch, are knowledgeable about the Rolex brand, or only know it by name, chances are you’ve come to associate it with some level of success and wealth. It’s no wonder these tend to be where people go when starting a luxury watch collection. While the reputation of Rolex is enough to sway most collectors into investing in one of the world’s most iconic luxury watches, let’s discuss further the pros and cons of owning a Rolex watch.


They make a great first impression.

Sure, there are other luxury watch brands currently on the market worth noting that offer more impressive designs than Rolex. However, none is as well-known among collectors and non-collectors alike as the Rolex brand. Just the sheer presence of the iconic crown logo on the dial is enough to impress almost anyone you meet. Models, such as the classic stainless steel Submariner ref. 116610 and gold President Day-Date ref. 118238, are popular choices among those who seek a Rolex primarily to make a statement as they are recognized the world over.

They hold their value well.

Perhaps one of the main reasons collectors are inclined to Rolex is because they hold their value extremely well, for no other reason than the fact that people care about the brand. It’s true, that some Rolex watches, depending on the particular model, depreciate almost immediately when purchased at retail. In the long term, most of these watches will hold their value extremely well. Even after you purchase yours and don’t like it, you can always sell your Rolex watch. However, watches that are difficult to attain commands a premium on the market for both buyers and sellers, such as the ceramic Daytona ref. 116500. This timepiece is currently in very short supply and sells for significantly more than retail on the secondary market.

They are built to last.

Whether it’s a dress watch or a timepiece from the brand’s professional series, Rolex takes great care to ensure that each watch they produce will stand the test of time. Most of the timepieces in the catalog, save for special occasion watches such as the Cocktail line, are equipped with Rolex’s Oyster case. Appropriately named after its waterproof seal, the Oyster case will protect the movement within from exposure to moisture, dust, and extreme weather. When it comes to the impressive DeepSea, the case can even withstand depths of up to 12,800 feet.

They provide very precise readings.

From the early days of Rolex, precision has been a priority. Case in point, Hans Wilsdorf developed the waterproof Oyster case in 1926 in a quest to protect the movement during more rigorous activity for a more accurate reading. Fast forward several decades and the brand’s dedication to providing a precise reading is even more apparent than ever before. The case and movement themselves have been tirelessly refined to keep up with evolving technology.

For example, newer Rolexes, such as the modern two-tone Datejust ref. 126233, are equipped with the calibre 3235 perpetual movement. This movement offers the latest in watchmaking technology to provide greater resistance to shocks and magnetic fields as well as an increased power reserve of up to 70 hours. The escapement has also been upgraded to the Chronergy escapement, which utilizes a new, lighter skeletonized structure to improve the movement’s overall efficiency for even greater accuracy than ever before.


Their designs are conservative when compared to other luxury watch brands.

Rolex is fiercely loyal to its pillar watches and rarely releases brand new models. As a result, the aesthetic of their watches is comparatively tame if you consider other brands, such as Audemars Piguet and Breitling, which are known for large, flashy timepieces. Depending on your style, this can either be a pro or a con.

In conclusion

The brand’s iconic name and logo is known throughout the world. The word “Rolex” makes for great impressions and reduces the worry of investments. Though there is a high price tag for a watch, this can easily be mitigated by buying from a pre-owned Rolex dealer like Bob’s Watches. Lastly, the brand works their incredible technology to make these timepieces last a lifetime.

Ryan Sprance is the Founder and Chief Strategist of Kaihatsu Media, a Digital Marketing agency focused on developing brand awareness and sales growth through social media, optimizing digital marketing spend and developing Influencer Marketing programs. He is also the Creator & Editor-In-Chief of, a men's lifestyle media company focused on Fashion, Fitness, Grooming, Gadgets and Guy Stuff and a Contributing Editor at Julius, a data driven Influencer Marketing platform.